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Why Surrey BC Drivers Are Choosing The 2024 Ford Bronco Over The 2024 Toyota 4Runner

  • Writer: Marc Ebdrup
    Marc Ebdrup
  • Dec 30, 2023
  • 8 min read

2024 Ford Bronco

In the quest for the perfect SUV, drivers in Surrey, BC, are faced with a tough decision: Should they ride off in a brand-new 2024 Ford Bronco or go down the trail with a 2024 Toyota 4Runner? It’s no minor choice when each drive could shape daily adventures and define outdoor escapades.


To ease this automotive crossroads, we’re diving deep into what makes these mid-size warriors tick.


One fact stands out among all others – our own Titanium Ford Dealership has noticed an undeniable trend: more and more local drivers are swinging towards the rugged charm of the 2024 Ford Bronco.


If you’re scratching your head at why that might be, don’t worry; we’ve got you covered. Our thorough review will compare costs, features, and performance and hear straight from those who’ve chosen their champion.


Ready to discover which SUV reigns supreme on Surrey’s streets? Let’s find out together!


Key Takeaways

  • The 2024 Ford Bronco attracts Surrey BC drivers with a more affordable starting MSRP of $51,460 compared to the Toyota 4Runner’s $52,950, offering cost savings from the get-go.

  • With its advanced turbocharged engine options like the 1.5L I-3, the Bronco boasts better fuel efficiency than its competitor, reducing long-term costs and environmental impact for eco-conscious drivers.

  • Technology in the Ford Bronco takes a leap forward with features such as Ford Co-Pilot360™ and G.O.A.T. Modes™ that enhance safety and adaptability across various terrains—making it a hit among tech enthusiasts who also enjoy off-roading adventures.

  • The powerful performance package of up to 330 HP and superior off-road capabilities like Terrain Management System™ make the Bronco appealing to those seeking robust power alongside dependable versatility on rugged landscapes.

  • Enthusiastic customer reviews from Titanium Ford Dealership highlight the overall satisfaction with lower ownership costs, impressive technology integration, reliable safety features, spacious interiors, admirable towing capacity, eye-catching design elements and comfortable ride quality.


2024 Ford Bronco interior

Comparison of 2024 Toyota 4Runner vs 2024 Ford Bronco

In a market brimming with rugged charm and technology, the 2024 Ford Bronco and Toyota 4Runner embark on a head-to-head quest for dominance. Our in-depth comparison pits these two mid-size SUV titans against each other, evaluating every detail from their sticker prices to the growl of their engines, ensuring Surrey BC drivers have the facts they need to make an informed decision.


Price comparison

Vehicle shoppers considering an SUV are often looking closely at price as a key deciding factor. The 2024 Ford Bronco and the 2024 Toyota 4Runner continue to be top contenders in their category. Let’s delve into a clear price comparison between these two models.

Vehicle

Starting MSRP

Key Takeaway

2024 Ford Bronco

$51,460*

More affordable entry point

2024 Toyota 4Runner

$52,950*

Higher initial investment

*Prices are estimated and subject to change.


This table showcases the starting MSRPs for both the 2024 Ford Bronco and the 2024 Toyota 4Runner. The Ford Bronco presents a more accessible option with a lower starting price, which significantly impacts the decision-making of SUV shoppers in Surrey, BC.


Highlighting the price difference makes it clear: cost efficiency adds to the list of reasons why the Ford Bronco is gaining popularity among drivers.


Features comparison

Understanding the distinct features of the 2024 Ford Bronco and the 2024 Toyota 4Runner is crucial when considering which SUV suits your needs. Below is an in-depth comparison of what each vehicle offers:

Feature

2024 Ford Bronco

2024 Toyota 4Runner

Interior Space

More spacious interior design, providing comfort for passengers and extra cargo room.

Compares less favourably in terms of total interior volume.

Technology

Equipped with state-of-the-art technology, including advanced infotainment and driver assistance features.

Features standard technology but may not match the Bronco’s cutting-edge offerings.

Fuel Efficiency

Offers better fuel efficiency, reducing long-term costs and environmental impact.

Less fuel-efficient, leading to higher fuel expenses over time.

Off-Road Capabilities

Considered superior for off-road adventures with enhanced features for various terrains.

Capable off-road but doesn’t quite reach the prowess of the Bronco’s build.

Reliability

Viewed as more reliable, instilling confidence in owners for both daily use and rugged conditions.

Known for durability, but the Bronco has edged out in perceived reliability.

Starting MSRP

Lower starting MSRP, offering a more affordable entry point without sacrificing quality.

Higher starting price, which could be a significant factor for budget-conscious buyers.

A closer examination reveals that the 2024 Ford Bronco offers a significant advantage in features that matter to drivers, notably for those in Surrey, BC. Moving forward, let’s delve into why these features are tilting the balance in favour of the Bronco.


2024 Ford Bronco

Performance comparison

Understanding the performance aspects of both the 2024 Ford Bronco and the 2024 Toyota 4Runner is essential for Surrey BC drivers considering a capable SUV. Here’s how these two vehicles stack up in terms of performance.

Performance Feature

2024 Ford Bronco

2024 Toyota 4Runner

Engine Options

Multiple, including turbocharged options

Typically, a single V6 engine

Horsepower

Up to 330 HP (with performance package)

Up to 270 HP

Torque

Up to 415 lb-ft (with performance package)

Up to 278 lb-ft

Drivetrain

Standard 4x4 capability

Available 4x4 on higher trims

Fuel Efficiency

Better fuel economy due to lighter weight and engine options

Less fuel-efficient due to larger engine and older design

Off-Road Technology

Advanced systems like G.O.A.T. Modes™

Capable but with fewer dedicated technologies

Towing Capacity

Competitive, but varies based on configuration

Standard tow rating, potentially lower than Bronco

Drivers in Surrey, BC, value the advanced powertrain options, superior performance specs, and cutting-edge off-road technology that define the 2024 Ford Bronco. It’s clear from the comparison why the Bronco is becoming the go-to choice for those in the market for a high-performing SUV.


2024 Ford Bronco

Why Surrey BC Drivers are Choosing the 2024 Ford Bronco

Surrey BC drivers are increasingly turning the key towards the new 2024 Ford Bronco, swayed by an ensemble of features that promise more than just a journey from A to B. This selection reflects a community attuned to both adventure and practicality, finding in the Bronco a vessel suited for its diverse driving landscape.


Lower cost

Savvy shoppers in Surrey, BC, appreciate a good deal, and the 2024 Ford Bronco delivers just that. With its competitive starting price of only $51,460, it positions itself as a more wallet-friendly option compared to the pricier Toyota 4Runner.


This initial cost advantage means potential owners can put their savings toward customizing with additional Bronco soft top options or upgrading to one of the higher Ford Bronco trims like the Outer Banks or Black Diamond for even more features and capabilities.

Drivers interested in both adventure and value find the Bronco’s pricing attractive.


Ford understands that every dollar matters, which is why they’ve strategically set the Big Bend model to lead their lineup after recent price adjustments.


Investing in a new SUV shouldn’t break the bank, and with various Bronco engines available, including an efficient EcoBoost engine, you get strength without sacrificing your budget.


Whether leasing or buying outright, drivers can expect great value from this rugged yet refined SUV.


Better fuel efficiency

Drivers across Surrey, BC, have their eyes on the 2024 Ford Bronco for good reason, especially when it comes to getting more miles out of every gallon. Fuel efficiency is no longer a nice-to-have; it’s a must, and the latest Bronco model delivers impressively in this department.


Thanks in part to its advanced turbocharged engine options, which include the economical 1.5L I-3 engine that powers up with 181 hp, this SUV gives drivers the power they need without guzzling gas.


Opting for a Bronco means spending less time at fuel stations and keeping more money in your pocket – an attractive proposition for anyone with an eye on both performance and budget.


The 2024 Ford Bronco combines off-road prowess with thoughtful engineering to provide superior fuel economy compared to many rivals like the Toyota 4Runner, which falls short with below-average fuel mileage from its dated powertrain.


Choosing a vehicle that respects both your adventurous spirit and your wallet makes sense, and that’s precisely what you get with Ford’s standout SUV.


More advanced technology

The 2024 Ford Bronco leaps ahead with its cutting-edge Ford Co-Pilot360™ Technology. This suite includes life-saving features like Pre-Collision Assist and Automatic Emergency Braking, enhancing your and your passengers’ safety.


Stay aware of what’s around your vehicle with the innovative BLIS® (Blind Spot Information System) paired with Cross-Traffic Alert, providing peace of mind during every journey.

Customize each drive according to terrain or mood with the Bronco’s exclusive G.O.A.T. Modes™ (Goes Over Any Type of Terrain). Tackle rocky paths, sandy beaches, or muddy trails by simply turning a dial to adjust the SUV’s handling characteristics.


The Bronco isn’t just smart; it adapts to your adventure needs effortlessly, ensuring a seamless integration of advanced technology and rugged capability.


2024 Ford Bronco

Off-roading capabilities

Building on its advanced technology, the Ford Bronco amplifies its appeal with exceptional off-road prowess. Equipped with a Terrain Management System™ and 5 G.O.A.T Modes®, it conquers diverse landscapes from rocky hills to muddy trails.


This SUV is off-road race-tested, which reassures drivers of its stability and speed in challenging environments. Its robust suspension and turbocharged engine provide drivers in Surrey, BC, with an exhilarating experience that’s hard to match.


Adventurers looking for an SUV that can handle the unpredictable elements of BC’s Lower Mainland will appreciate the versatility of the Bronco models like Big Bend and Outer Banks.


These vehicles offer high horsepower ratings and torque performance needed for steep inclines or treacherous paths – making them prime choices for those who dare to venture beyond paved roads.


Whether it’s tackling tough terrain or simply exploring new horizons, the 2024 Ford Bronco stands ready as a dependable companion for all your off-roading adventures.


2024 Ford Bronco

Testimonials from Titanium Ford Dealership

Titanium Ford Surrey takes pride in customer satisfaction. Read on to discover real feedback from buyers who chose the 2024 Ford Bronco.


  • Drivers rave about the lower total cost of ownership, noting that the Bronco’s pricing is competitive without sacrificing quality.

  • Many are impressed by the fuel efficiency, mentioning their delight at saving money on gas compared to other SUVs they’ve owned.

  • Tech enthusiasts appreciate the advanced technology packed into the Ford Bronco, highlighting features like Apple CarPlay and SYNC connectivity.

  • Outdoor adventurers praise the off-road capabilities, sharing stories of tackling tough terrain with confidence thanks to the Bronco’s robust build and features, such as its hardtop options.

  • Families often mention how much they enjoy spacious interiors for comfortable long drives, along with cutting-edge safety features for extra peace of mind.

  • Towing aficionados appreciate its solid performance, commenting on its ease when hauling heavy loads due to powerful engine options and torque performance.

  • The bold design catches the eyes everywhere, with several customers expressing satisfaction with their SUV’s standout appearance among a sea of vehicles.

  • Enthusiasts of smooth rides report that the Bronco offers both rugged off-road capability and an enjoyable on-road ride quality.


Conclusion

As drivers in Surrey, BC, make their choice, the 2024 Ford Bronco stands out with its competitive pricing and cutting-edge features. They appreciate the vehicle’s superior fuel efficiency and innovative technology, which set it apart from rivals like the Toyota 4Runner.


The Bronco’s off-road prowess is especially engaging for adventure-seekers who demand both robust performance and on-road comfort. Thrilled customers at Titanium Ford Dealership rave about these advantages in gleaming testimonials.


Considering a new SUV? Think about how the Bronco could revolutionize your driving experience. Explore every terrain confidently while enjoying modern comforts and safety within this exceptional vehicle.


Let your next adventure start behind the wheel of a 2024 Ford Bronco – where power meets innovation on every trail.


FAQs


1. What makes the 2024 Ford Bronco a top choice for drivers in Surrey, BC?

The 2024 Ford Bronco offers an exciting array of features like turbocharged engine options with impressive horsepower ratings and advanced off-road capabilities. Its fuel efficiency and smooth on-road ride quality make it stand out to Surrey drivers.


2. How does the 2024 Toyota 4Runner compare to the new Bronco in terms of performance?

While the Toyota 4Runner has a strong V6 engine and commendable off-road components, its below-average fuel mileage and noisy ride don’t match up with the Bronco’s turbo engine torque and quiet cabin experience.


3. Are there different Ford Bronco models available?

Yes, there are several Ford Bronco models for various preferences, including the Bronco Big Bend, Black Diamond, and Outer Banks, each featuring unique specs such as hardtop options and interior features tailored to diverse driving needs.


4. Does choosing a more rugged SUV mean sacrificing comfort features?

Choosing a rugged SUV like the Ford Bronco doesn’t mean you give up comfort; it comes packed with modern interior features, ensuring both tough off-roading experiences without losing touch with comfort or tech perks.


5. Can I lease the new Ford Bronco? And what about financing options for Toyota’s TRD models?

Absolutely! The Titanium Ford Dealership provides flexible leasing options on approved credit for those interested in getting into a new Broncos straight away while offering competitive finance packages, o.a.c. across all of Toyota’s robust pre-owned TRD Off-Road arena, including pre-owned Pro Limited SR5 models.



About the Author:

Marc Ebdrup, with over 25 years in the automotive industry, has built a reputable career moving from sales consultant to a successful business owner. His in-depth understanding of customer behaviour and product knowledge has enabled him to cultivate robust connections and identify untapped market opportunities.

 

Leading dynamic teams as a visionary entrepreneur, Marc prioritizes collaboration, innovation, and a customer-centric approach. His business at Titanium Ford thrives due to strategic planning, dedication to excellence, and a relentless focus on quality, innovation, and guest satisfaction.

 

Respected for his unwavering integrity and commitment, Marc's transparent communication has cultivated trusting relationships with clients, partners, and colleagues, making him a pillar of the automotive industry in Surrey, BC.

 

As the automotive landscape evolves, driven by technology and changing consumer preferences, Marc embraces innovation and change, leading the way toward a sustainable, connected, and customer-oriented future in vehicle sales and ownership.

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